WhatsApp Business
INTEGRATIONS · EXPERTINI ATS

WhatsApp Business

Message candidates on WhatsApp using your own WhatsApp Business Cloud API credentials — from inside your ATS.

2 min read · Updated July 2026 · Expertini Editorial

Email is where candidate replies go to die. In many markets — and for most frontline, hourly and high-volume roles — candidates answer WhatsApp in minutes and email in days, if at all. The WhatsApp Business integration for Expertini ATS closes that response gap: message candidates over WhatsApp directly from the candidate record, with the conversation attached to the same profile as their CV, stage and interview history.

This integration is live today, and it is built the honest way: Expertini connects to your own WhatsApp Business (Cloud API) credentials, so messages come from your organisation's number, under your Meta Business account and Meta's own pricing. Expertini adds no per-message markup and no messaging add-on fee — the integration itself is part of the subscription. Pair it with talent messaging and the hiring pipeline to keep every touchpoint in one place.

Watch the 30-second overview — no sign-up needed

01Reach candidates where they reply

The gap WhatsApp closes is measured in response time. An interview confirmation that sits unread in an inbox becomes a no-show; the same message on WhatsApp gets a thumbs-up in minutes. Because the messaging happens inside the ATS, your team is not copy-pasting numbers into a personal phone — the thread lives on the candidate record where the next recruiter can see it.

02Your number, your credentials, your account

Expertini does not resell WhatsApp capacity. You register your own WhatsApp Business Cloud API credentials with Meta, plug them into Expertini, and messages flow through your own number. That means your business identity appears on every message, your Meta billing applies with no middleman markup, and if you ever leave, the number and the WhatsApp relationship remain entirely yours.

03Set up once, use everywhere

Connect your Cloud API credentials in the in-app hub and WhatsApp becomes an available channel across your hiring workflow. Configuration lives safely on your organisation's settings — credentials are stored server-side and never re-exposed to the browser. New to Expertini? Sign up and see the full roster on the integrations page.

Engineering notes

Platform architecture & operations

A1Connection architecture

This is a direct connection to a system you host or key yourself: the form takes your instance URL and credential, verifies them with a live call before anything is saved, and stores secrets encrypted at rest. Connection pages show presence ("connected", "saved ✓"), never the values themselves.

Because the credential is yours, rotation is in your hands: replace the key in your own system, paste the new one here, and the live verification confirms it before the old one is overwritten. Disconnecting removes the stored credential immediately.

A2Write semantics and data flow

Every data movement is an explicit action with a logged result. Writes happen on your click — or automatically only where you enabled a rule (auto-push on hire is off by default, per-provider). Reads — imports of people, accounts, or files — run when you press Import, deduplicate against what you already have (clients by name, people by email), skip rather than overwrite, and report created-versus-skipped honestly, which is why re-running any import is safe by design.

Each action writes a row to the app-activity journal (ats_app_activity): what ran, when, for which record, and the outcome — including the vendor's own error text verbatim when something fails. Usage reporting inside the ATS aggregates that same journal, so integration reporting and integration reality cannot diverge.

Anything that leaves the request path — notification fan-out, webhook delivery, activity journalling, mail — runs in fire-and-forget background threads. A slow external endpoint can never make the interface hang, and a failed side effect is logged rather than silently retried into inconsistency.

A3Operational considerations

Connections are organisation-level and gated to owner and admin roles; recruiters use the features a connection powers but cannot connect, disconnect, or reconfigure. Disconnecting removes stored credentials immediately and stops the dependent features visibly, not silently. Data already imported stays yours and editable.

Imported people arrive marked as imported with conservative privacy defaults — no consent is assumed for anyone who never filled in your application form, and retention defaults apply. Everything written is yours to take: CSV exports and the Data Export app cover the same stores the product itself reads. The exit is as open as the entrance — by design, not concession.

A4Placement in the integration topology

This integration is live in the registry today. One connection per provider unlocks every feature it powers, and the topology grid below shows the neighbouring connectors in the same capability area — statuses come from the same registry that drives the in-app hub, so this page can never claim more than the product does. For anything the catalogue does not cover, Webhooks and Zapier are the generic, documented escape hatch.

Dependency map

Connection typedirect — your instance URL + credential, verified live before save
Secrets at restencrypted; UI shows presence flags, never values
Action journalats_app_activity — one row per action, vendor errors verbatim
Auto-push rulesoff by default, per-provider, every run logged
Registry statuslive

Interface blueprint

Structural schematic of the surface — panels, hierarchy, and interaction affordances. A contract, not a screenshot.
Connection card
● connected — presence flag
scopes: minimum required disconnect
Actions
push — explicit clickimport — deduplicated
Activity journal
Fig. 1 — WhatsApp Business: structural interface schematic. Panels and states are the contract; data shown is placeholder.

Interaction flow — states, validations, feedback

Every state below is enforced server-side; the interface reports it, it doesn't decide it.
Enter URL + credentialyour own instance, your own key
Live verificationa real call must succeed before anything is stored
Encrypted storesecrets at rest; presence-flag display
Explicit actionspush / import / invoice on your click
Journalper-action row, vendor errors verbatim
Verification fails → the vendor's own response is shown; nothing savedCredential rotated → paste the new one; verified before overwriteDisconnect → credential removed immediately
Fig. 2 — interaction flow: navy = states, gold = server-enforced gates, green = confirmed outcomes; tags list the edge cases and their feedback.

Neighbouring connectors — Team & Candidate Messaging

Slacklive WhatsApp Businessthis page
Statuses come from the live registry — browse the full catalogue →

Frequently asked questions

Is the WhatsApp integration available now?
Yes — it is live. Connect your own WhatsApp Business Cloud API credentials in the in-app hub and start messaging candidates from their records.
Do I need my own WhatsApp Business account?
Yes, and that is deliberate. Messages are sent with your organisation's own Cloud API credentials and number, so your identity and your Meta account own the candidate relationship.
Does Expertini charge per message?
No. Meta's own Cloud API conversation pricing applies directly to your Meta account; Expertini adds no markup and no messaging add-on — the integration is included in the subscription. See pricing.
Why WhatsApp instead of email?
For many roles and regions candidates simply respond faster on WhatsApp. Faster confirmations mean fewer interview no-shows and fewer candidates lost to slow communication.

At a glance

  • Live today with your own Cloud API credentials
  • Messages sent from your organisation's number
  • Conversations attached to the candidate record
  • No per-message markup from Expertini
  • Meta billing stays directly with your account
  • Cuts no-shows with faster candidate replies

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